Bios, a photo, the facts and the receipts. Use anything on this page. If you need something that isn't here, write to me.
Three lengths, in the third person, ready to paste.
Steven F. Gonzalez is the President and CEO of HealthView, a home health, hospice and palliative care organization in Southern California, and the founder of CultureAI. He writes The Culture Lab, published through the Forbes Business Council and the Inc. Leadership Forum.
Steven F. Gonzalez is the President and CEO of HealthView, a home health, hospice and palliative care organization in Southern California founded in 1967, and the founder of CultureAI, the operating system for culture inside the companies he builds. In healthcare since 2006, he has worked on two rails: building post-acute care organizations from the inside, and building healthcare technology companies in between. Under his leadership HealthView is No. 16 on Fortune’s Best Small Workplaces 2026 and No. 97 on the 2026 Inc. 5000. He writes The Culture Lab, published through the Forbes Business Council and the Inc. Leadership Forum.
Steven F. Gonzalez is the President and CEO of HealthView, a home health, hospice and palliative care organization in Southern California founded in 1967, and the founder of CultureAI, the operating system for culture inside the companies he builds. In healthcare since 2006, he has worked on two rails: building post-acute care organizations from the inside, and building healthcare technology companies in between. Under his leadership HealthView is No. 16 on Fortune’s Best Small Workplaces 2026 and No. 97 on the 2026 Inc. 5000. He writes The Culture Lab, published through the Forbes Business Council and the Inc. Leadership Forum. His first company, SpartX, a virtual business card he built at 22, was acquired in 2010, and he was on the founding team of PokitDok, acquired by Change Healthcare in 2018. Running a hospice company taught him to build backward from the end of life, the idea behind his field note Working Backwards. At HealthView the clinical team is the executive team, and the company reports 98% team satisfaction on its Great Place To Work survey. He is in Washington once or twice a year making the case for home health and hospice. He is based in Newport Beach, California, and closes everything he writes with the creed he has kept on the record since 2009: Be cool. Be positive.
On the name: Steven F. Gonzalez on first reference, Gonzalez after.
Hospice taught me what actually matters, so I build backward from that.The home page
Nobody spends their last weeks talking about a promotion, a market, or an org chart.My Why, the letter
The hit is not what defines a team. The recovery is.The home page
Being wrong is fine. Being confident and wrong is the thing we fire ourselves for.The operating system
The mission outranks the market.My Why, the letter
Healthy years are the only currency that matters, and I am spending my working life trying to buy people more of them.My Why, the letter
Each one has a field note behind it, every one narrated.
Monday through Friday, 8 to 5 Pacific. Ask for Steven.
